To read or not to read
(your reviews).
They say that you aren’t a real writer until you’ve had your first 1 star review.
The emergence of Amazon two decades ago, followed by the launch of the Kindle, accelerated a shift in the way in which readers and writers connect, and rewrote the definition of what we mean by a book review.
Readers have always communicated with writers. Before the internet revolution, it was done the old-fashioned way by pen and paper. When the World Wide Web emerged in the nineties, anyone with an internet connection could track down an email address and let the writer know what they did (or didn’t!) like about the book they had just read.
Similarly, prior to this a ‘book review’ was an opinion piece, written by a professional journalist or literary expert, and published in a newspaper, magazine or journal. The problem was that these ‘gatekeepers’ only had enough time and column inches to read and review a small number of books each month. With thousands of books published each year, authors and their agents needed the right connections to get their latest manuscript in front of these influential eyeballs.
A blockbuster author is all but guaranteed space on the books page of every national newspaper, whilst lesser-known writers have to fight it out for the few remaining paragraphs of space left over. In many ways, that hasn’t really changed.
The changing of the guard.
However, the advent of Amazon helped catalyse the rise of the ‘review society’. Now, anybody buying any product, or using any service, is exhorted to ‘leave a review’. At the same time, the ease with which one can set up a simple blog to share your thoughts has led to an explosion in booklovers sharing their passion with the world (you can read my own small contribution to this by visiting my Recommended Read Blog).
The newest revolution is in social media. Facebook in particular is a fantastic platform for readers to talk about the books that they have finished. If you aren’t already, I would recommend joining a few of the many Facebook book groups out there.
Democracy is a double-edged sword.
This democratisation of the review process has been, for the most part, positive. Traditional book reviews have sometimes been seen as elitist; the reviewers part of the book industry. What so many of us want is a good honest recommendation from a person just like us. I liken it to trying to choose a wine. You can read a detailed review by a wine connoisseur, or you can go with your best mate, who had a lovely bottle from Tesco last week and reckons you’ll really enjoy it.
As writers, we really appreciate the effort that so many of our readers go to. It validates what we do, gives us valuable feedback and ultimately helps sales. For those of us typically locked out of the review pages of the national newspapers, a review on a blog, a post on Goodreads, or a star rating on Amazon is much appreciated.
So, with all that being said, what are the downsides?
The first question is should read your reviews? Not everyone does. That’s not because we don’t appreciate them- really we do – but because it can be a bit uncomfortable. For everyone who gets a warm, fuzzy feeling inside when a stranger writes about how much they loved their latest book, there are those that cringe with embarrassment. Any teacher will tell you that there are kids in their class that hate it when they tell them how pleased they are with their work. It’s human nature.
Then there are the bad reviews.
Writing a book is emotionally demanding. I know it can sound a bit pretentious, but you really do put your heart and soul into it. Even those of us that aren’t writing searing, honest memoirs about our heartbreakingly miserable childhood have still spent hundreds or thousands of hours plugging away, in solitude, doing the very best we can. For me, that finished book is the culmination of the previous year’s work. Waiting to see what others think of it is like going into your boss’ office for your end-of-year appraisal, having not had any previous feedback on whether you’ve been doing your job to the standard expected. It can be nerve-wracking. A bad review just confirms what you suspected all along – you’re actually an imposter, who has no business foisting their meagre talents on the world at large.
Human nature is such that a writer can look at a list of thirty or forty 4 and 5 star reviews, and skip straight to the two 1 star reviews.
Trolls don’t just live under bridges and on Twitter.
Another unintended consequence from this ubiquitous reviewing culture is that the pseudo-anonymity of social media has made bullying much easier. Once upon a time, if you stood toe-to-toe with somebody and told them they were useless and crap at their job, you ran the risk of a headbutt. Not anymore. And unfortunately, book review sites aren’t immune to these keyboard warriors. Trolling is rife on review sites and whilst Amazon will remove personally offensive comments about the author, they won’t touch reviews that are factually inaccurate or deliberately contain spoilers designed to ruin other customers’ enjoyment of a book. They’ve also just removed the option to comment on posted reviews, or explain why you think a review should be taken down, leaving it to the ‘judgement’ of a faceless moderator (or more likely AI bot).
Goodreads (owned by Amazon) is another site with little or no moderation. Unlike Amazon, which at least blocks the ability to post reviews until after a book has been published, Goodreads allows reviews for any books listed on its site, including those not yet available. The reason is to allow reviewers with advanced copies to post their thoughts and ‘generate buzz’ before a book hits the shelves. It’s not uncommon for publishers to create a holding page for a book a year ahead of publication; it is a useful way of letting fans of a series or author know to keep an eye out for their next book. I’ve got off pretty lightly, compared to some I know, but I did ask that a 3 star rating for a book that I hadn’t even finished writing yet be removed…
Opinions are like ar$eholes; everyone has one.
You are not going to please everyone. Furthermore, it’s probably best not to believe your own hype. Telling you not to place too much stock in your reviews is the easiest advice to give and the hardest advice to follow.
For a dose of realism, read the Amazon reviews of the ‘big’ authors. What you’ll soon see is that in amongst the hundreds of gushing 5 star reviews there are middling 3 star reviews by readers who got bored halfway through. There are thoughtful dissections of why they feel this book isn’t as good as their last – hard to read, but valuable sometimes. And there are excoriating 1 stars from readers who absolutely hated the book, or who have an axe to grind. And of course there are those who are clearly as mad as a box of frogs or who don’t fully understand the system (nothing is more depressing than ‘best book ever, I couldn’t put it down’ – 1 star.”)
Similarly, a 1 star review for one of my books lamented that it never arrived. It was an eBook…🙄
Identifying the axe grinders.
A useful exercise is to click and see what else that person has reviewed. I have some brutal 1 stars from somebody who has read and hated everything I’ve ever published – seriously, maybe my books aren’t to their taste and they should stop the self-flagellation? I will willingly forgo the royalties from those sales if it helps put this poor person out of their misery.
Another reader gave me a blistering 1 star that was so bad I wondered if they knew me personally! A look at their review history indicated that they don’t actually seem to like crime fiction. Rather more tellingly they were similarly disappointed with a packet of lubricated suppositories. I wonder if they were perhaps sitting a little uncomfortably when they read my book?
However, my favourite review ever is this gem for my second book, No Smoke Without Fire:
“Good power ,and seems quite sturdy, have to make sure you don’t leave it lying down full in the kitchen as it might leek and annoy the wife.”
So with all that in mind, what do you think about reviews?
If you are a writer, do you read them?
As always, fell free to comment here or on social media.
In the meantime, I’m off to check the Amazon page for my latest, Out of Sight… please be kind…
Paul
The emergence of Amazon two decades ago, followed by the launch of the Kindle, accelerated a shift in the way in which readers and writers connect, and rewrote the definition of what we mean by a book review.
Readers have always communicated with writers. Before the internet revolution, it was done the old-fashioned way by pen and paper. When the World Wide Web emerged in the nineties, anyone with an internet connection could track down an email address and let the writer know what they did (or didn’t!) like about the book they had just read.
Similarly, prior to this a ‘book review’ was an opinion piece, written by a professional journalist or literary expert, and published in a newspaper, magazine or journal. The problem was that these ‘gatekeepers’ only had enough time and column inches to read and review a small number of books each month. With thousands of books published each year, authors and their agents needed the right connections to get their latest manuscript in front of these influential eyeballs.
A blockbuster author is all but guaranteed space on the books page of every national newspaper, whilst lesser-known writers have to fight it out for the few remaining paragraphs of space left over. In many ways, that hasn’t really changed.
The changing of the guard.
However, the advent of Amazon helped catalyse the rise of the ‘review society’. Now, anybody buying any product, or using any service, is exhorted to ‘leave a review’. At the same time, the ease with which one can set up a simple blog to share your thoughts has led to an explosion in booklovers sharing their passion with the world (you can read my own small contribution to this by visiting my Recommended Read Blog).
The newest revolution is in social media. Facebook in particular is a fantastic platform for readers to talk about the books that they have finished. If you aren’t already, I would recommend joining a few of the many Facebook book groups out there.
Democracy is a double-edged sword.
This democratisation of the review process has been, for the most part, positive. Traditional book reviews have sometimes been seen as elitist; the reviewers part of the book industry. What so many of us want is a good honest recommendation from a person just like us. I liken it to trying to choose a wine. You can read a detailed review by a wine connoisseur, or you can go with your best mate, who had a lovely bottle from Tesco last week and reckons you’ll really enjoy it.
As writers, we really appreciate the effort that so many of our readers go to. It validates what we do, gives us valuable feedback and ultimately helps sales. For those of us typically locked out of the review pages of the national newspapers, a review on a blog, a post on Goodreads, or a star rating on Amazon is much appreciated.
So, with all that being said, what are the downsides?
The first question is should read your reviews? Not everyone does. That’s not because we don’t appreciate them- really we do – but because it can be a bit uncomfortable. For everyone who gets a warm, fuzzy feeling inside when a stranger writes about how much they loved their latest book, there are those that cringe with embarrassment. Any teacher will tell you that there are kids in their class that hate it when they tell them how pleased they are with their work. It’s human nature.
Then there are the bad reviews.
Writing a book is emotionally demanding. I know it can sound a bit pretentious, but you really do put your heart and soul into it. Even those of us that aren’t writing searing, honest memoirs about our heartbreakingly miserable childhood have still spent hundreds or thousands of hours plugging away, in solitude, doing the very best we can. For me, that finished book is the culmination of the previous year’s work. Waiting to see what others think of it is like going into your boss’ office for your end-of-year appraisal, having not had any previous feedback on whether you’ve been doing your job to the standard expected. It can be nerve-wracking. A bad review just confirms what you suspected all along – you’re actually an imposter, who has no business foisting their meagre talents on the world at large.
Human nature is such that a writer can look at a list of thirty or forty 4 and 5 star reviews, and skip straight to the two 1 star reviews.
Trolls don’t just live under bridges and on Twitter.
Another unintended consequence from this ubiquitous reviewing culture is that the pseudo-anonymity of social media has made bullying much easier. Once upon a time, if you stood toe-to-toe with somebody and told them they were useless and crap at their job, you ran the risk of a headbutt. Not anymore. And unfortunately, book review sites aren’t immune to these keyboard warriors. Trolling is rife on review sites and whilst Amazon will remove personally offensive comments about the author, they won’t touch reviews that are factually inaccurate or deliberately contain spoilers designed to ruin other customers’ enjoyment of a book. They’ve also just removed the option to comment on posted reviews, or explain why you think a review should be taken down, leaving it to the ‘judgement’ of a faceless moderator (or more likely AI bot).
Goodreads (owned by Amazon) is another site with little or no moderation. Unlike Amazon, which at least blocks the ability to post reviews until after a book has been published, Goodreads allows reviews for any books listed on its site, including those not yet available. The reason is to allow reviewers with advanced copies to post their thoughts and ‘generate buzz’ before a book hits the shelves. It’s not uncommon for publishers to create a holding page for a book a year ahead of publication; it is a useful way of letting fans of a series or author know to keep an eye out for their next book. I’ve got off pretty lightly, compared to some I know, but I did ask that a 3 star rating for a book that I hadn’t even finished writing yet be removed…
Opinions are like ar$eholes; everyone has one.
You are not going to please everyone. Furthermore, it’s probably best not to believe your own hype. Telling you not to place too much stock in your reviews is the easiest advice to give and the hardest advice to follow.
For a dose of realism, read the Amazon reviews of the ‘big’ authors. What you’ll soon see is that in amongst the hundreds of gushing 5 star reviews there are middling 3 star reviews by readers who got bored halfway through. There are thoughtful dissections of why they feel this book isn’t as good as their last – hard to read, but valuable sometimes. And there are excoriating 1 stars from readers who absolutely hated the book, or who have an axe to grind. And of course there are those who are clearly as mad as a box of frogs or who don’t fully understand the system (nothing is more depressing than ‘best book ever, I couldn’t put it down’ – 1 star.”)
Similarly, a 1 star review for one of my books lamented that it never arrived. It was an eBook…🙄
Identifying the axe grinders.
A useful exercise is to click and see what else that person has reviewed. I have some brutal 1 stars from somebody who has read and hated everything I’ve ever published – seriously, maybe my books aren’t to their taste and they should stop the self-flagellation? I will willingly forgo the royalties from those sales if it helps put this poor person out of their misery.
Another reader gave me a blistering 1 star that was so bad I wondered if they knew me personally! A look at their review history indicated that they don’t actually seem to like crime fiction. Rather more tellingly they were similarly disappointed with a packet of lubricated suppositories. I wonder if they were perhaps sitting a little uncomfortably when they read my book?
However, my favourite review ever is this gem for my second book, No Smoke Without Fire:
“Good power ,and seems quite sturdy, have to make sure you don’t leave it lying down full in the kitchen as it might leek and annoy the wife.”
So with all that in mind, what do you think about reviews?
If you are a writer, do you read them?
As always, fell free to comment here or on social media.
In the meantime, I’m off to check the Amazon page for my latest, Out of Sight… please be kind…
Paul
